Established in 1994, Supreme has become one of the worlds most popular skating brands. Originally started in New York City, the company targeted the skateboarding and hip hop cultures. Supreme mainly produces clothes, accessories and also skateboards. Products to which all orientate around the skating industry.However with the brand becoming so successful, new releases come through their retail locations around the world on thursday mornings. However the company releases a small amount of stock per product. This makes the item more desirable and creates more of a hype as theres less of the product to be sold. Therefore this hype has created the company desirable in that customers come over to their stores or online to obtain their products which are not as sold in larger quantities making the customer feel privileged that they have a not so common product.
Cadbury Dairy Milk is a separate chocolate manufactured by the company Cadbury. It was first introduced in the United Kingdom in 1905 when it was circulated around the country in thousands of stores.It has become one of Cadburys all time sellers and was the best selling chocolate bar in 2014. Dairy Milk is a brand of chocolate that wants to provide this feeling of goodness and the best experience of milk chocolate because “every Dairy Milk is made with the best cocoa and the purest milk.” Dairy Milk accounts for 40% market share followed by Nestle India with 20% market share. Due to our changing lifestyle there has been an increased demand for indulgent products as people prefer chocolates as an effective snack on-the-go. Traditional sweets have a psychological presence, the rise in the premium chocolates with attractive packaging has provided consumers a gifting alternative to sweets. Cadburys has had this distinctive purple colour since 2007 of it being Pantone 2865C. The wrapping has given the iconic chocolate bar a popular stand point. Cadburys popular slogan being “with a glass and a half of fresh milk.”
Christian Dior is a french luxury goods company, also a major main designer company which specialises in making high quality fashionable pieces of designer clothes. The company is French and is situated in Paris as where its headquarters is. The company was founded in 1946 by the french fashion designer Christian Dior, a common occurrence in high end brands where it was the original fashion designer determines the company’s name e.g. Louis Vuitton, Giorgio Armani, Dolce & Gabbana. The Brand’s visibility among its target audience and its social media presence has helped increase its brand equity. Moreover acquiring the likes of Rihanna, Johnny Depp and Natalie Portman as brand ambassadors has given the customers role models or aspirations to look up to, as all these celebrities have a large following and a huge interest into their fashion, 2 key elements to help a brand like Dior thrive within its industry.
Nike is an American multination corporation that is engaged in the design, development, manufacturing if sports apparel. With its headquarters situated in Beaverton Oregon, Nike have been making sports apparel since 1964 when the company was previously known as the Blue Ribbon Sports inc. It has 75,400 employees around the globe with its intention of becoming the best when it comes to manufacturing and distributing its apparel in the sporting industry with a revenue of $37.4 billion in its fiscal year 2020 ending in may. The brand is expected to be valued around $32 billion making it the most valuable brand amongst sports businessman.
